"Smooth" isn't just a brand, Smooth resembles the real raw starvation I have from all the mishaps, throughout my life. When you see the slogan "Stay Smooth" is saying to keep your composure & have faith that everything will be ok. This causes me to have a passionate and strong ambition within everything I do. Which makes it feel like I have no choice but to make it happen. Smooth isn't just a brand or some catchy slogan, it's a lifestyle. Regardless of the "dim circumstances" seen by the average person I see opportunity because all those mishaps in my life have prepped me to make it, Stay Smooth!